Are Mobile Apps Important For Your Business?

Companies are switching to web apps more than ever before.  That is because there is more variety when it comes to handsets and since there are more mobile smartphones than computers, it may be safe to say that mobile is playing a crucial role in business.  With a broader customer base, as well as a workforce that relies on conveniences like access to on-demand information, statistics, and solutions, there is little chance of mobile going away.

Contemplate these facts:

• Customers are spending more time on mobile than with any other media
• Avg time on mobile devices has risen 575% in only three years
• Apps are used 80% of the time on mobile devices
• Mobile apps are centric to ‘Internet of Things’ gadgets
• Apps allow a user experience that even a ‘Responsive Website’ is inadequate to provide.

Accordingly, it seems apps are becoming a dominant kind of digital communication.  Customers are always on the move, and all are using mobile apps or platforms to achieve what they want. It is their devices,  mobile phones, tablets, or other smart mobile devices which make available the information they demand. So for this reason alone,  mobile apps are an essential customer communication tool that cannot stand overlooked in any business environment.

A mobile app can help any business get and retain customers. The first place customers search for a product or service is on the internet. If a store is online, combined with an app that customers can download to their devices, your company will immediately make a first good impression. Clients at a glance will focus and open your app to interact or purchase the offers available.

Some of the most significant benefits of mobile apps for businesses are:

• Brand Reinforcement
• Enhanced visibility
• Gained accessibility
• Expanded online sales channel
• Increased exposure to mobile devices
• Connect products and services with ‘real-time’ consumers
• Builds lists, leads, and a database of prospective clients
• Creates a Direct Marketing Channel with notifications
• Engage with customers socially

Your business will own benefits, but your customers will appreciate the ease of doing business with you. Specifically, they will:

• Access your inventory easily
• Get announcements of special events, launches, etc.
• Hold easy access to contact information and direct communication
• Easily obtain directions to store locations from wherever they are
• Appointment scheduling, quick and fast.

Besides, it is now essential to note that promotional email messages only receive about a 5% read rate, while ‘Push’ notifications are read by a staggering 97% of people.

Last, but not least, the most critical reason why you should consider building your own mobile app is loyalty.

Choices made today set the foundations for the future of your business. It’s up to you to decide whether it’s worth being ahead of the curve.

What Type of Mobile Site Should I Build?

Ask our digital experts to assess your current technology to determine the best solution that will exceed your objectives. We consider your business goals while supporting the development of mobile websites or apps that are:

Responsive

Responsive means that the site adapts to each user’s device screen size, whether it’s a smartphone, desktop or tablet. The result is a great cross-device experience which is more cost-efficient than building a separate mobile site.

Content-rich

Mobile sites and apps can’t be stripped-down versions of a desktop site. Similar experiences are essential to branding standards that must be maintained in the eye of the customer, or appear to be better.

Fast

Speed is a competitive advantage and more so a requirement.  Customers leave anything that takes longer than three seconds to load. True fact!

User-friendly

Mobile web designers cultivate user research and analysis to determine your client’s main goals, interests and search history to design assets that align them with your business objectives.

Pre-flight check

Before we commence any project, we conduct a Pre-flight Check, that enables us to gain a thorough understanding of your objectives and the business goals of your project. We roll out the optimum solution in 3 Phases to meet your business objectives and customer needs.  We use a project management system to provide you with the formal management of the project, outlining costs and achievable timeframes so you know where we are at every stage of the development.

Why neuromarketing?

Neuromarketing is the scientific study of how the brain responds to branding and advertising.

Neuromarketing uses insights from:

• Neuroscience
• Behavioral economics
• Social psychology

These insights are then applied to measure and build the effectiveness of different facets of brands or product marketing, including:

• Packaging and Product design
• Branding
• Advertising practices

What if you could visualise the neural pathways of the brain like a light show when customers interact with your brand? Imagine you could see exactly how consumers respond to your marketing or advertising campaigns, sales teams, and customer service reps – or any aspect of your business? Discover how areas of their brain light up when they talk to their friends about your company?

Mastering the understanding and empathy for your customers will enable you to predict their behavioral buying patterns more accurately and deliver the best possible customer experiences.

Neuromarketing is the future of customer experience and more than creating catchy ads or compelling cues. Insights gained into human behavior can be applied across your enterprise, from achieving executive alignment to stronger cross-function and more open communication.  Collaboration improves employee and customer experience.