Identifying the trend in any industry is crucial. In digital marketing it's critical. But it's not enough to pick patterns. Having the knowledge and wisdom to translate trends into commercial realities and roll out campaigns that capitalise on status is essential. Branding, recognition, developing influence, engagement and relevance are all standard requests now. Predicting and analysing datasets for future proofing value propositions and delivering strategic outcomes and goals takes an agency that not only understands the trendy... it makes them!