Content as a Service (CaaS)

Content as a Service (CaaS)

Every organization, today should be taking advantage of content required above and beyond the web.
Customers today engage with brands across many platforms, channels and devices. The CX journey is truly multichannel and businesses require content delivery as a top priority for digital success. Websites are still the hub of digital experience for many brands but that's changing fast!

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What is Content as a Service (CaaS)

Content as a Service (CaaS) refers to content that is created and authored independently from the place it will be used. A range of different media productions and applications may consume this content, be it brochures and websites, to mobile apps, kiosks and connected devices like electronic billboards.

Over time, this would extend to everything from your Smart TV or Watch, to your fridge or your car dashboard. The concept of Content as a Service defines a clear line between the people creating the content, the people delivering the content, and of course, the people consuming it.

Content as a Service referred to simply as CaaS, implies that content is available via a web service.  Often this may also serve through ready-made applications via an API over the Internet. In its purest form, we can consider Content as a Service to not only contain access to content, but also all things referring to its provisioning, such as:

  • Does the customer have the right to get the content?
  • Has the customer paid for the content?

CaaS includes requesting content and sometimes also delivering it through an API. Furthermore, there may be e-commerce or transactional processes to get the content.